Scratcher AMP Game: How to Use and Edit

Scratcher is an AMP game designed to create interactive emails. It involves "scratching" a block to reveal a prize.

This game is the quickest and is perfect for giving away promo codes for customer retention, sales, and promotions.

You can set multiple prize options for this game.

Important: If the email service does not support AMP blocks, the user will see a fallback message with a specified message. Read more about email services that provide AMP blocks here.

• Important Information Before Adding the Game
• How to Add Scratcher to an Email
• How to Change the Color Scheme of the Game
• How to Set the Prize in Scratcher
• How to Change the Scratcher Fallback Message

Important Information Before Adding the Game

Since the game is an AMP block, the dark theme does not apply to this email when sent. Additionally, if the email client does not support AMP emails, the user will receive the HTML version of the email with the fallback open (the user won't be able to play). Details can be found in this article.

How to Add Scratcher to an Email

To add the game, click on the blocks panel on the right and select the Game block, then drag it to the desired place in the email.

To select a specific game, click on the game block within the email and in the right panel select Scratcher.

How to Change the Color Scheme of the Game

Scratcher has 2 color schemes.To change the game's colors, click on the game block in the email and select the desired color preset in the right panel.

Below, in the background color field, you can change the background color under the game.

How to Set the Prize in Scratcher

To change the prize, click on the game and in the right panel scroll to outcome display. Here you can set the discount amount, promo code, and message that users will see.

You can add 2 or more outcomes, increasing the number of winning options, and they will appear proportionally (for example, if there are 2 outcomes, they will each appear with a probability of 50%).

There is no losing option in this game; the user always wins. However, you can add an outcome with a 0% discount, which would effectively be a losing option.

How to Change the Scratcher Fallback Message

To change the message users see if the game does not work, click on the game and in the right panel scroll to the fallback message section. Here you can write your own text and duplicate the discount.