Countdown Timer Block
Benefits of Using a Countdown Timer
A countdown timer adds urgency to your email campaigns, helping to drive action before a deadline. It is especially useful for:
- Flash sales and limited-time offers – Encourage customers to make a purchase before time runs out.
- Event registrations – Remind recipients of an upcoming event or webinar deadline.
- Holiday promotions – Highlight seasonal sales or special holiday deals.
- Product launches – Build excitement by counting down to a release date.
- Cart abandonment recovery – Create urgency for users to complete their purchases.
How to Set Up the Countdown Timer
Click on the Countdown Timer block in the email editor.
In the right-side settings panel under Content, configure the following:
- Time zone – Select the appropriate time zone for the countdown.
- End date and time – Set the exact moment when the timer expires.
- Text after the timer ends – Define what message should appear when the timer reaches zero.
- Link under the timer – Add a clickable URL for recipients to take action.
Timer Style Customization
You can personalize the countdown timer to match the look and feel of your email. Available customization options include:
- Timer size – Choose between Small (S), Medium (M), or Large (L).
- Color mode – Select either dark-on-light or light-on-dark contrast.
- Timer background – Adjust the background color to fit your email’s theme.
Font color – Customize the color of the countdown numbers.
Additionally, you can:
- Set a separator between the digits (e.g., colons, slashes, or dots).
- Choose whether to display days and labels under the digits.
Select the language of the labels for an international audience.
A well-designed countdown timer can enhance engagement, increase conversions, and create a sense of urgency that encourages recipients to act quickly.