Hiding Blocks in Email Templates
Sometimes it is necessary to hide a block with content on desktop or mobile devices.
Why to hide blocks for desktop or mobile devices?
- For content personalization (for example, certain images or text should be shown only to those viewing the email on a phone).
- For the visual appeal of the email (sometimes blocks may look great on desktop devices but not as good on mobile; in such cases, it's better to hide the block on mobile devices and create a version just for mobile, hiding it in the desktop version).
- To shorten the length of the email in the mobile version (For instance, you might have 5 menu items, or many blocks with images, but so much information isn't necessary for the mobile version. For this, you can hide the display of blocks in the mobile version).
- To create unique offers (For example, you can add a block with links to download apps and enable the display of the block only on mobile devices, as people can't directly download the app from the desktop version).
How to Hide the Display of a Block on Desktop Devices?
To hide a block, click on it and at the bottom of the right panel, in the Show block on section, select mobile. The block will be displayed only on mobile devices.
How to Hide the Display of a Block on Mobile Devices?
To hide a block, click on it and in the right panel, at the bottom, in the Show block on section, click on desktop. The block will be displayed only on PC devices.