How to protect from high bounce rates?
This article outlined the different types of email bounces and the possible reasons behind them. Now let’s talk about what you can do to protect yourself from high bounce rates. High bounce rates become more bounces later, so it’s an important issue to address.
How to protect from soft bounces?
Considering that a soft bounce is a temporary issue not affected by your actions, you’re not required to do anything to prevent it. Instead, you can act after your email soft bounces. In the bounce-back emails, providers and servers tend to include the reason. You can read it and act accordingly; most of the time, you just need to send the email later.
How to protect from hard bounces?
In most cases, you can’t prevent hard bounces. Most of them happen because of a wrong or fake receiver email address. However, you can avoid the blockage of your email by the recipient (which is one of the main reasons for the hard bounce). You do so by targeting the right audience and providing value to them. Your subscriber can still block you because they’re having a bad day, but that’s not something you can change. Other than that, just as with soft bounces, you act after the bounce. But here, your only course of action is to remove the addresses that hard-bounced your emails from your mailing lists. This way, you decline them, worsening your bounce rate further.
How to protect from getting blocklisted?
Blocklists are where you take action. This type of bounce can be both prevented and escaped afterward.To prevent getting blocklisted by an email service provider, always remove inactive addresses from your mailing lists and the ones that hard-bounced your email. That will help keep your bounce rate lower, and that’s one less reason for the ESP to block you.
Not buying mailing lists is another great way to avoid blocklists. When you buy a list, your email volume increases tremendously, which gives the ESP a signal to block you. A purchased mailing list is no good tool for marketing and is against the law (the CAN-SPAM Act, to be exact), so a person who did it is most likely a spammer - they are right on that.
Finally, you can avoid doing anything that can get your emails flagged as spam. In this article, we explained why some emails go to spam and how to prevent that.
Now, how do you get off a blocklist if you are already blocked?
- First of all, you should contact the blocklist holder. Submit a request to be removed from the list.
- Then, clean up your mailing lists and delete those dead-end contacts that likely got you blocked. And give up the bought mailing lists if you have them.
- Set up email authentication if it’s not set up already. You can learn more about email authentication and its types in our guide.
- Finally, consider changing something in your campaigns. Maybe the reason is there? You can use this article to help you realize if there is something in your emails that gets them flagged as spam.
Alternatively, you could use a different IP address to reach out to your contact quickly or play the waiting game - most blocklists will have you removed after some time.